Want better Information? Ask Better Questions.

Questions are the backbone of any sales presentation. They assist you in many different ways.

Good questions....

  • allow you to avoid arguments.
  • limit talking too much (also known as "spray and pray").
  • help you help your customer - by clarifying the customer's needs.
  • let your customers come up with their own ideas.
  • reveal important information that you will need for the close.
  • help you build bonds of trust with the customer and develop mutual respect.

Remember, questions provide information. Information is power.

For more on this topic, try the book below.