Tell the Truth- It's Easier to Remember

The main focus in a sales presentation is to develop rapport and gain trust. That's why telling the truth is critical. Any exaggeration or lie, no matter how small, will destroy rapport and trust. Some salespeople want to answer "yes" to every question. They don't believe in their product enough to tell the truth about it. No product is perfect; no product will solve all of a client's problems. Your process should be exactly the opposite. Build in "mini-negatives". Don't be afraid to say,  "no, my product won't do x". You will never gain trust by saying "Yes" to everything. Not telling the truth is wrong, but it is also disrespectful. It shows a lack of respect for your product, your client, and yourself. Please tell the truth...it's also easier to remember...

Happy selling!